Rolling aluminum
since 1969.
From one workshop in Heist-Op-Den-Berg to six continents — still family-run, now in the third generation.
We don't sell machines. We develop the technology that let aluminum fabricators do what they do best — and we've been doing it for three generations.
One workshop.
One idea.
In 1969, Frans De Roovere started Aluro in a modest workshop in Heist-Op-Den-Berg with a single conviction: that metals could be processed better, faster, and more precisely than anyone was doing at the time.
Three generations later, we are a company that ships machines to extruders and systemhouses on six continents — but the workshop in Belgium is still where every Aluroller begins.
Never accept the status quo. — The De Roovere family principle, 1969 · 2025
56 years in nine chapters.
The workshop in Putte, Belgium.
Frans De Roovere started in a rented forge in Heist-Op-Den-Berg. Lathe, mill, press, weld — every part shaped by hand. The first factory rose from iron salvaged from an old tram line.
First Aluroller at Reynaers.
The Aluroller, was developped by Helmut De Roovere and enters and installed at Reynaers ALuminium. The A-market category takes shape.
Across the border to K-Line, France.
We cross a border for the first time — and keep crossing them ever since.
Across the water to Northern Ireland.
The first Aluroller outside the European mainland. Shipping, installing, commissioning — end-to-end, from Heist.
New Zealand — the other side of the world.
18,000 kilometres from Heist-Op-Den-Berg. Same machine. Same promise.
North America comes online.
Our first Aluroller on US soil at Astro Shapes. A new continent, a new generation of customers.
Aluro Group takes shape.
Aluro CNC, RoboJob, BestBend and Aluro Group — four specialists, one family. A structure built for the next generation.
The Aluroller EVO arrives.
Adaptive rolling. Independently adjustable crimping discs. A fully automatic wagon. A new generation of machine and a revolution in thermal break assembly technology.
The factory floor goes intelligent.
AluSoft and Aluro IQ — a new smart operating platform and production intelligence dashboard. Our machines now learn, report and connect. The next chapter begins.
250+ Alurollers.
Six continents.
From our headquarters in Belgium, Aluro ships, installs and supports machines across the globe. Every Aluroller leaves Heist-Op-Den-Berg with the same promise: cutting-edge engineering, state-of-the-art build quality and a top-team behind it.
Every Aluroller begins on the same floor.
Engineering, assembly, testing and calibration — all in Heist-Op-Den-Berg. Every machine spends months with the team who designed it before it leaves for its customer.
Five principles.
Three generations.
We care.
About the people who run our machines, and the projects they make possible.
We keep our promise.
If we say it ships, it ships. If we say it rolls, it rolls.
We excel in advanced technology.
Three generations of engineering — and we still build tomorrow's machine.
We partner.
Not vendor-client. Long-term, on your side.
We trust & respect.
Inside our team, and with everyone who works with us.
Four specialists.
One family.
In 2012, Aluro NV restructured into four focused companies — each with its own discipline, all rooted in the same workshop in Heist-Op-Den-Berg.
Aluro CNC
Precision machining for the parts that go into every Aluroller.
RoboJob
Automation and robot integration for CNC machining centers.
BestBend
Specialised aluminum profile bending for the window and façade industry.
Aluro Group
Finance, operations and HR — supporting all three specialists as one family.
Meet the machine.
And the people behind it.
Our factory in Heist-Op-Den-Berg is open to partners and prospects who want to see how an Aluroller is really built. Half a day, a conversation, a coffee, and a look at the workshop.
Plan a visit